About us

Protocol is the practice of using internationally recognized procedures to create a welcoming environment for people conducting business and diplomacy. With the proper protocol in place, cross-cultural relationships can be built with confidence and without confusion or wondering who does what and when. Protocol transforms an unfamiliar environment into a comfortable climate in which to conduct business.

3z protocol specialize in identifying drivers to the successful communication and trustworthy image of the organizations, sharpening knowledge and skills through trainings, and practical solutions in the following practice areas:

Saudi Royal Protocol
International relations & diplomatic protocol
VIP handling
Events management
Cross-cultural communication

With our valuable experience and knowledge, we provide support to organizations hosting international dignitaries and events in Saudi Arabia and conducts briefings on best protocol practices for organizations engaging in international activities or conducting business overseas:

promote the protocol profession and raise awareness of its central role in business and diplomacy through education and networking.
share the highest level of collective expertise, training, guides and advice regarding accepted rules of protocol.
facilitating communication, understanding, and cooperation among individuals, governments and cultures around the globe.
offering strategic planning and operational support to all client hosting international conferences and events in Saudi Arabia.
provide advisory services on logistics and planning to foreign host countries that are organizing major international conferences and events abroad.
offering interactive protocol couching and consultations for today’s executives and tomorrow’s leaders.